Apricity Publishing
Our Story
Apricity Publishing is built on a simple belief - sometimes more is just more, not better.
Founded by strategist and author Christine Merser, Apricity publishes across genres while specializing in a distinct and emerging format, the nonfiction novella. These books are shorter, focused, and highly readable, designed to capture a story, a philosophy, or a lived professional experience without unnecessary length.
Many of the women and entrepreneurs who come to Apricity are standing at a threshold. They are preparing for a keynote, stepping into a board role, launching a new venture, exiting a company, or being asked to articulate how they built what they built. Their story already exists. It lives in talks, decks, notes, interviews, and years of experience. What is missing is one cohesive, beautifully crafted place where that story can live.
Apricity helps transform those experiences into polished, powerful books that can be read in a few hours but remembered for years.
We believe readers are hungry for wisdom, insight, and honest storytelling, but they are short on time. The nonfiction novella allows authors to respect both. It delivers clarity without filler and substance without exhaustion.
Apricity works with authors through a highly collaborative process. We help shape narrative structure, refine voice, edit for clarity and rhythm, and produce a finished book that feels both intimate and professional. Our goal is never to replace an author’s voice, only to elevate it and help it land with precision.
Apricity also partners with organizations, professional networks, and membership communities that want to help their leaders and members capture and share their professional stories. These collaborations often take the form of sponsored publishing initiatives, anthologies, or curated storytelling programs that highlight the collective wisdom of a community. In many cases, Apricity structures these partnerships through its Collaboration Partnership Program to create shared visibility, audience growth, and revenue participation for both the organization and the participating authors.
In addition to individual books, Apricity produces annual anthologies that bring together multiple voices around shared themes. These collections allow readers to experience a range of perspectives while giving authors access to new audiences and expanded visibility. Each anthology is curated with intention and designed to reflect where business, culture, and leadership are evolving in real time.
Apricity authors are often leaders, founders, creators, and thinkers who have built something meaningful and want to capture not just what they did, but how they did it, why it mattered, and what others can learn from the journey.
We believe books should work as hard as the people who write them. They should open doors, deepen credibility, preserve legacy, and create connection.
Apricity Publishing exists to help make that happen.
Meet Our Publisher
Christine Merser is the founder and publisher of Apricity Publishing. She has been a reader and writer for as long as she can remember and has been lucky enough to spend many years in the company of writers. She continues to marvel at the possibility and power of the written word.
Christine founded Apricity to publish her own work. Not because no one else would publish it, but because she did not want to wait three years to bring it to market. Along the way, she discovered how much she loved the publishing business itself: finding work that deserves an audience, helping writers strengthen what they have created without taking away what makes it theirs, and then figuring out how to put it into the hands of readers.
Her background in business strategy, marketing, and communications shapes Apricity’s approach. Publishing a book is not the end of the process. It is the beginning of the work required to help that book find its place in the world.
At Apricity, we don’t just publish your work. We work with you to make sure it gets read.
