Apricity is the publishing arm of Slate | Spark the evolution of Blue 2 Media after recognizing that this moment in time requires a different approach. Artificial intelligence, shifting politics, and cultural upheaval have created a clean slate for how stories are told and how readers want to receive them. Traditional nonfiction book publishing was built for a slower world. Readers now want shorter, sharper, more cinematic narratives. That is the space Apricity was created to fill.

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We specialize in novella length works for women with stories to tell and for organizations filled with members whose stories should reach a wider audience. These books are high impact. Film-like on the page. Built for the way people read now, not the way they read twenty years ago.

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Individuals are disseminating information in record time and those taking it in demand that it is done succinctly and thoroughly and told with an engaging storyline. Most of us do not have the time or patience for a 350 page book when the heart of the idea could be found in a much shorter form. We believe the future of non fiction will respect the reader’s time and attention. A single story told well with markers along the way is often all that is needed. We all know the feeling of someone with a wonderful story who keeps talking long after we have already understood the point. Twenty minutes too long and the magic is gone.

 

Many authors are not lifelong writers. They are women building businesses or careers or lives that hold lessons worth passing on. A woman’s business journey is unique and filled with moments that changed her and can change others. Charting the storyline of a career built or an experience lived brings closure before the next chapter begins. It offers a way to teach others. It creates a moment to acknowledge the people who helped along the way. It is an entrée to what comes next. It becomes a business card that legitimizes the author before the first page is opened. And it is the perfect time to journal which has now become the new orange from the old black. If the story resonates it can also become a strong income producer.

 

Apricity Publishing harnesses this innovative approach to non fiction in a way that is efficient and quick and compelling for both the author and the reader. We publish non fiction novellas built around one story. Each book holds engaging anecdotes, lessons to be learned, and guideposts to follow. Our specialty is making sure everything that matters is included. Nothing and no one is left out.

 

We work collaboratively. The first conversation is always about connection and whether we believe we can tell the story in a way that will make the book both compelling and profitable. We only take on projects when we believe there is a clear story to tell and a purpose for telling it.

 

Our process is simple and thorough. We spend between five and ten hours with the author to understand the story, ask questions, and learn why the material matters and who needs it. We write the first draft and take the book through three rounds of edits until the author feels complete about what she is presenting. Once the manuscript is ready we move into layout and design, book cover development, and all required registrations including the Library of Congress. The author reviews the first design copy and makes changes. We do one round of proofing after the final design is approved. We upload the finished book to all platforms including Amazon and Barnes & Noble. When needed we create marketing plans to make sure the book blankets the people and places that will benefit from it most.

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And for those authors who have already written the story, and want it brought to market through a strong publishing house, we welcome the opportunity. 

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We also believe the business model of storytelling should evolve. Our Collaboration Partnership Program shares revenue with organizations that bring authors to Apricity. It creates a loop of value that benefits the reader, the author, and the communities that support them. It is a modern approach to publishing that reflects the shift happening across every industry.

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Our process is collaborative from beginning to end. We guide authors through writing, editing, design, and distribution. We position each story to find its audience and make its mark. Every narrative is crafted to belong in this era of reinvention.

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If you are a woman with a story to tell, or part of an organization filled with voices ready for the page, Apricity was built for you. We publish stories that read like short films and keep readers on the edge of their seats. Stories that carry clarity, emotion, and purpose.

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The slate is clean. Apricity is where you write what comes next.