Apricity Publishing News

With nearly 800 million Instagram users, it might seem impossible to stand out from the crowd. Beyond the basic filters and hashtags,...

Remember the days when the publisher was in charge of getting your book in front of those who would purchase it? Well, those days are...

The topic sentence is alive and well on social media, and if used properly, it will help you nail your social media posts. (This is my...

This Jet Blue ad was sent to us by a follower as great advertising. Your take? Yes, and no, is ours. Are these the value add ons that...

If you are one of the 12 million (yes, 12 mil!) devoted fans of “This Is Us,” then you know that what killed your beloved Jack (aka Milo...

Facebook announced its new approach to our News Feed, which will prioritize friend content over the content of news-media outlets. So, if...

Ursula Burns. CEO of Xerox. Who knew? I had no idea until I watched her interview with Charlie Rose. Watch and learn sisters mine....

Unfulfilled expectations in marketing: I speak about this subject all the time. Getting a sale by promoting something you can't produce...

There is a famous advertising story from the 70's. Frank Perdue (the kind of chicken) stopped by the table of his ad agency president in...

I saw this picture on Lena Dunham’s Instagram recently. Her comment: “Thank you to the woman who taught me how to say both Thank You and...

Yes, we also go to Google Image Search and type in something to find imagery for eblasts, posts, and website content. But there are...

"Trust me, you don't want to be a blogger unless you are a writer. Like a full time writer. As in you make your living writing. Gaining...