Apricity Publishing News

I was struck by this story, especially the four hours he waited past his shift to make sure she got her bike back. Back to work today,...

Oh my. There they were having a nice day at Dr. Pepper's marketing offices, when this happened. Twitter lit up with Dr. Pepper...

Blue Shoe has done work with politicians over the years and while I found this ad entertaining and engaging, I think it was a waste of...

I happened into a room for entrepreneurs on Clubhouse the other day, and the topic was dealing with failure. I’m not sure why I entered,...

I have spent the last few years crowing about synergistic partnerships. The instances when you can partner with those offering similar...

Move over Gucci; there’s a new girl in town. The notorious RBG’s library was auctioned off in a one-day sale at Bonhams, and we are...

The goal for any message you’re putting forth in this oversaturated, overstimulated, and focus-challenged world of potential clients,...

I have come to realize that for anyone (of any age, in any business) who is heading toward success, time is the single largest obstacle...

When Enron was spiraling in a sea of scandal, they brought in Blue Shoe to advise on whether or not to change their name. Basically, my...

Simmer down, feminists. I’m a feminist too, but I am also capable of critiquing the way some women lure men into their weblike climb to...

In a recent Forbes article, written by a man, of course, the usual suspects from a flawed premise (women need to know how to self promote...

Thanks Leslie Grossman for the article. Right in my sweet spot. Have a read. Welcome to the Post Era Sell Out As for Amanda Gorman, she...

Leslie Grossman — the leadership guru for women — and I lead a room on Clubhouse once a week on a unique, hopefully out-of-the-box topic...

Christine Merser interviews Patrice Tanaka around all things joy… Finding joy, choosing joy, in this difficult time of COVID and...

Review by Blue Shoe's managing partner, Christine Merser. I like to begin every year by reviewing a business book written by a woman who...

Are all leaders good? Christine Merser and Leslie Grossman talk all things ‘leadership,’ including how to determine what followers you...

You may have heard the expression “mise en place,” most often in regard to cooking. Why are we talking about this, you may ask, as we are...

Last week Jon Stewart testified in front of Congress about the 9/11 survivors and the fact that Congress hadn’t signed a bill to give...

I was at a board retreat this weekend and we were shown this video from game changer Brené Brown. I love Brené Brown and have read a...

I was with a group of women the other night and a conversation woke me up to the plight of some of us who seem to believe our quotes or...